Authority is a boardriding company dedicated to inspiring people the world over to reclaim authority over who they are and who they want to be. We create clean, simple designs which epitomise our brand philosophy. We enjoy shouting down the endless stream of corporate and state nonsense which surrounds us daily, and bigging up the simple things: friends, community, riding, good food and drink - good times.

We founded this image based on our passion for boardriding, as a platform from which to encourage others to create lives which allow them to spend more time doing the things they love, just as we have. We’re all about constructing a way of life which includes regular riding as part of a relaxed, fulfilled existence - especially in the face of a stressed, unfulfilled mainstream. We're here to remind you that whatever anyone says, it's OK to build your life around your passions, instead of striving tirelessly for excess wealth and status. We're a small company with a big philosophy. No ifs, no buts, no compromise. We symbolize every last word of it with our logo, and we wear it with pride.

Claim authority, ride with Authority.